SEO Guides

Want to know what you’ll never catch any of the catalysts at Cobalt Digital Marketing say? “You know, it’s been a minute since Google has had any sort of update.” Why? Because there simply is no such thing. Google is always updating something. This new one, in particular, wasn’t a major core update like Possum, […]

Let’s face it. There is all sorts of false information circulating the web and it’s making it harder for content creators. Kind of makes you wish that there was a better way to build visitor confidence in your business website. Actually, we digital marketers know there is. Our catalysts at Cobalt Digital Marketing have a […]

Not to be outdone by itself, Google is weaving new features into another one of its valuable tools, Google My Business Insights - and it is something that digital marketers have been looking forward to for a really long time. Of course, you can trust your friendly neighborhood digital marketing catalysts here at Cobalt Digital […]

Earlier this year we touched on Google’s plan to update their ranking factors to include the speed that it takes to load a web page on a particular site. Well, that update has arrived! But not all websites are being affected and the catalysts at Cobalt Digital Marketing want to tell you why. Dig this. […]

In digital marketing, search engine optimization is your bread and butter. It has to be. Poor SEO practices won’t do much to attract traffic to your website, but if you play it smart, SEO will help your business draw in plenty of new customers. And to do that, you need to set up S.M.A.R.T. goals […]

One of the biggest digital marketing conferences - SMX Advanced - took place this week. Held in Seattle this year, SMX Advanced is a heavy duty, fast-paced, engaging event that focuses on advanced SEO, SEM, PPC, and marketing topics. While your Cobalt Digital Marketing team isn’t there in body, we are definitely there in spirit […]

Recently, Google updated a patent related to an important algorithm, and it is revolutionizing how smaller websites will be detected and ranked on Google’s search engine results page (SERP). What this update ultimately means is important to your website, and therefore, your bottom line. Cobalt Digital Marketing is always on the hunt for changes to […]

Google is an invaluable research tool like no other. Particularly when it comes to researching businesses. Anything from fine dining establishments to entertainment to even the most obscure events - like a local rattlesnake round-up (if that’s your thing). Regardless of their preferences, research-obsessed customers have the ability to scout your business in the comfort […]

Silicon Valley is at it again. Big changes are a-coming, and Google appears to be at the forefront of these advances. The 2018 Google I/O event has been nothing short of spectacular with the industry titan announcing some exciting news about state-of-the-art products and services they are currently working on. While your Cobalt Digital Marketing […]

Times, they are a-changin’, but when it comes to search engine optimization (SEO), you can guarantee that change will happen at least a few times daily. Why? Google updates their algorithm at least 500 to 600 times a year, which is around twice a day. What may have worked before may not work any longer, […]

If there’s anything that is certain in the digital world, it’s this: Google is always changing. Google changes its algorithm alone at least 500 to 600 times a year, which can frustrate any marketer that may have had a change in ranking and organic website traffic. If it wasn’t difficult enough to gain rank, sometimes […]

In digital marketing, things change, and they change very often. In the last batch of changes that Google Analytics has cooked up, we can look forward to having the ability to change and customize just how long we can retain user-level and event-level data—like cookies, user-identifiers, and advertising identifiers—before it is wiped from Google Analytics’ […]