SEO Guides

Silicon Valley is at it again. Big changes are a-coming, and Google appears to be at the forefront of these advances. The 2018 Google I/O event has been nothing short of spectacular with the industry titan announcing some exciting news about state-of-the-art products and services they are currently working on. While your Cobalt Digital Marketing […]

Times, they are a-changin’, but when it comes to search engine optimization (SEO), you can guarantee that change will happen at least a few times daily. Why? Google updates their algorithm at least 500 to 600 times a year, which is around twice a day. What may have worked before may not work any longer, […]

If there’s anything that is certain in the digital world, it’s this: Google is always changing. Google changes its algorithm alone at least 500 to 600 times a year, which can frustrate any marketer that may have had a change in ranking and organic website traffic. If it wasn’t difficult enough to gain rank, sometimes […]

In digital marketing, things change, and they change very often. In the last batch of changes that Google Analytics has cooked up, we can look forward to having the ability to change and customize just how long we can retain user-level and event-level data—like cookies, user-identifiers, and advertising identifiers—before it is wiped from Google Analytics’ […]

You may have noticed your Google rankings dropped or raised earlier this month. That’s because Google released a new algorithm update on March 7th. But most websites didn’t feel it until a few days later. While many search engine gurus are still learning what this update will do better than previous versions, your digital marketing […]

Everybody and their mom knows SEO—or so they say. How many supposed SEO experts have promised you a ranking on page one within a week? Never mind the fact that they’ll probably use keyword stuffing, black-hat SEO tactics, duplicate content, link building campaigns, and similar strategies that are all highly frowned upon. Heck, even Google […]

There’s a dark side to SEO and digital marketing. There’s back alley negative SEO attacks. Competitors belittling your services. Falsely created business reviews. And sometimes there’s just bad marketing choices being made. On one hand, quality digital marketing offers a seemingly infinite potential to develop and provide more effective customer experiences. This user-centered approach means […]

The Web as you know it ----- is alive! It’s growing, evolving, and changing daily. While websites have yet to develop consciousness like you and I, they still live and grow based on their interaction with website visitors and powerful search engines. According to InternetLiveStatistics.com, there are over 1 billion websites and Google processes 3.5 […]