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Google Shopping Ads Agency

Your Partner for Google Shopping Campaigns

Internet searches are likely to be a huge part of your customers’ purchasing decisions today, with Google accounting for more than a third of all product searches online. Google Ads, particularly those shown within the Google Shopping feed, can be a powerful way to get your product seen by a huge new market of searchers. Still, not all Google Shopping ads are equally productive, and without the right product feed optimization, your listings might not be viewed by many interested shoppers at all.

That’s where a Google Shopping management agency like Cobalt Digital Marketing comes in. We can utilize proven strategies to boost website traffic and jumpstart your revenue.

Our Google Shopping Ads Services

Product Feed Setup

Google Shopping ads are run through a business product feed showing product listing for the items you offer.

Budget and Bidding Adjustments

Like Google text ads on search, shopping ads involve bidding for clicks, with different terms having different cost-per-click.

Ad Creation

Our Google Shopping ads are fully optimized to ensure the highest conversion rates possible for the right searches.

Campaign Performance Analysis

Google Ads work best with constant monitoring and updates, driving growth, and ensuring the campaign is headed in the right direction.

Product Feed Optimization

Your product feed needs to be carefully curated to showcase the right products with the right information, with ongoing optimization.

Campaign Optimization

In addition to your product feed, the details of your campaign, such as the budget, also need to be monitored and adjusted over time.

Performance Reporting

We conduct regular full audits of campaign performance and provide monthly reports on how your ads are performing.
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Why Hire a Google Shopping Agency?

Online search represents a massive market for retailers, with billions of searches occurring on Google every day. Google Shopping ads can showcase the unique selling points of your product, but not if they’ve been poorly optimized. The right Google Shopping ads management is essential to reaching the most potential customers with the leanest advertising budget.

Smart Bidding and Effective Product Feed Optimization

Google Shopping ads work through careful campaign bidding strategies and feed management. Here at Cobalt Digital Marketing, our team of Google Shopping experts can ensure your ad strategy makes sense for your business and your budget, relying on robust search results data and extensive technical expertise. We work with ecommerce brands to showcase their offerings through optimized product images, item descriptions, product titles, and feed quality.

Ongoing Optimization for Optimal Results

To get the most out of your shopping performance, you will need to carry out ongoing adjustments and campaign optimization. Your product data and feed need to be consistently monitored and updated to ensure all information is accurate, detailed, and up-to-date. Product groups, descriptions, and titles need to be carefully chosen and maintained to continue to draw clicks from interested shoppers. You can boost online sales and draw in qualified traffic with the right Google Ads partner.

Frequently Asked Questions

While it’s possible to manage your own ads and navigate the Google Merchant Center on your own, there are serious reasons to consider hiring a Google Shopping ads agency instead. Without a partner, you will need to do your own research regarding relevant search queries, negative keywords, target audiences, and bidding strategies, leaving you open to considerable wasted ad spend. Ecommerce experts like those on the team here at Cobalt Digital Marketing also have a deep understanding of Google Ads systems, enabling quick wins and effective campaign structures for long-term growth.
Standard Google Shopping ad campaigns allow ad managers to manually bid on and target their ads at potential customer groups.

Performance Max Campaigns are Google’s new take on the old Smart Shopping campaigns. While Smart Shopping used machine learning for the placement of ads on Google Shopping feeds, Performance Max Campaigns apply that method across all of Google’s ad platforms, including Search, Display, Maps, YouTube, and more.
While you might think that Google Ads are only useful for major online retailers, the truth is that they can be very useful at bridging the gap between online shopping and in-person retail. There are specific systems in place on the Google Shopping platform that allow stores to highlight their products to users close to their geographic location.

Get To Know Us

Established in 2016, Cobalt Digital Marketing has provided a range of digital marketing services to clients in a wide range of industries. You can learn more about what sets us apart as digital marketing experts.
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work Product

Utilizing expert strategies, we’ve been able to generate excellent results for our clients, and we have the proof to show for it. You can review our gallery and insights from prior projects and lessons we’ve learned.
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Don’t base your Google Ads strategy on guesswork. Reach out to our team to get started with expert insights.

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