PPC Agency

PPC is a non-traditional type of advertising: rather than paying to have your ad appear for a certain amount of time, you pay based on the actual clicks on your ad. Before we start your campaign, we’ll work with you to decide the right PPC budget, with that budget determining how many clicks your ad will receive. In essence, you pay a fee each time someone clicks on your ad. PPC management agencies like us work to create more powerful and impactful campaigns through careful research and optimization. We rely on data-analysis tools like Google Analytics to judge the effectiveness of each campaign and adapt as needed. Pay-per-click management relies heavily on continuous optimization, and our ad management team has the resources needed to ensure your campaign is updated as needed to improve performance.

Google Ads (previously Google Adwords) is a broad platform that includes many types of advertising, from the Google Display Network and Google Local Services Ads to other paid search ads services. One key form of Google advertising that is increasingly important is Google Shopping ads. There are ads that display as a product preview at the top of the search results page. Like other types of advertising, these ads may be right for some businesses and not others. Specifically, shopping ads might be right for you if you own a retail business that is able to sell products online. If this is the right option for your business, we can conduct the keyword research and optimization needed to boost your PPC performance.

Each PPC campaign is unique, and each business needs to consider its unique circumstances when deciding on a monthly PPC management budget. The good news is that you don’t have to guess. An experienced PPC advertising agency like Cobalt Digital Marketing can work with you to determine the right ad spend for your business. We are committed to honesty in our work: we will tell you if our services are not right for you, or if a different service would better suit your needs. We want you to feel confident in our abilities as a PPC marketing company, and we work to ensure you are confident about your marketing investments.

Trying to pick the best PPC marketing agency for your business can feel like trying to find a needle in a haystack. The good news is that there are specific things that you can look for to narrow down and find the right PPC company. When looking for a PPC partner, you should first consider the reviews and results of the company in question: check company ratings, testimonial pages, and more. Next, consider the services the PPC agency offers and the services you actually need. Be sure that the PPC advertising company you choose is equipped to handle your needs. In addition to the right services and reviews, you should also look for a campaign management partner with experience helping businesses in your industry. Every industry is different, and your PPC services provider needs to be familiar with the unique trends influencing your market. Take advantage of free consultations to get a sense for the agency’s communication style and consistency. Finally, your PPC management company should fit your budget: talk to the team about service prices and what you can expect. Different PPC agencies charge different rates for their marketing services, so it’s important to get quotes.

If you already have PPC campaigns in place, the question is whether or not they’re truly performing at their best. The most successful campaigns rely on consistent conversion rate optimization, and that means regular audits of your PPC performance. Most PPC agencies recommend auditing your PPC marketing campaign performance at least once every six months, but if your PPC campaign is underperforming, that’s the only sign you need that it’s time to look things over.