Cobalt Justice, a new addition to our award-winning Cobalt Formulaᵀᴹ, can make all the difference in giving your firm’s website the attention it deserves. We want you to be able to have your complete focus on your clients while we take care of the rest, marketing wise.
This formula was designed specifically for the law industry, where we implement winning digital marketing strategies, campaigns, tools, and data to build your brand. Whether it’s content or a full fledged digital ads campaign, a successful digital marketing strategy will attract potential clients to your firm while helping you stand out from your competitors.
Cobalt Justice Benefits All Types of Law Firms
Cobalt Justice includes developing content strategy that will help turn leads into clients. We’ll provide an SEO analysis of your website to get an idea of who you are, who your clients are, and what their expectations may be. This analysis will help us coordinate content such as whitepapers, blogs, web pages, landing pages, and more so that you can meet the needs of your clients and practice alike.
As a savvy digital marketing agency that has worked with a diverse number of lawyers and law firms, we see content strategy as an overlooked part of digital marketing more often than not. It’s much deeper than simply posting blogs and submitting content, as they don’t convert on their own. With a full content strategy, not only will you have quality copy and content, but you’ll also hit SEO targets while the message being shared aligns with your brand.
We will dedicate a detailed content strategy focused on your practice, keyword research and analysis, competitor analysis, local analysis, and demographics. As we conduct keyword research, we also design and optimize your primary pages with our SEO and SEM practices to help you rank for both short-tail and long-tail keywords that pull in clients in need of personal injury lawyers, estate lawyers, insurance lawyers, or family lawyers, anything that embraces your particular area of practice and what people are searching for.
By focusing on related keywords like “back injury,” “lost wages,” “wrongful death,” and other terms that we arrive at using search engine result data and analysis, we can also build content pages that inform the visitor on what options they have according to their particular circumstance, whether it be damages incurred by an accident caused by negligence or what chapter to file for regarding bankruptcy.
In addition, developing secondary content pages (e.g. landing pages) with additional relevant keywords revolving around your practice and a clear funnel that guides potential clients through conversion can help your ad campaigns gain more clients. Add in local optimization of search engine tools like Google Maps and Google My Business and we can boost your reach via local search optimization that targets particular cities or states.
Our Formula Offers Effective Legal Content Strategy
Digital marketing in the legal industry requires foundational content that will enhance your brand awareness and organic search ranking for the area of law that you practice. Whether it’s providing quality information to clients, offering news and updates about your services, highlighting team members, or promoting events, every piece of content created will serve a specific goal.
With your expectations and goals in mind, our digital marketing gurus will develop a lead generating formula specifically designed for your firm that will focus on local and keyword SEO, with your practice areas navigating the backdrop of content.
We know the in’s and out’s of what defines a result-driven digital marketing and content strategy. We apply the same degree of passion into our efforts as we know you provide for your clients, and our team tracks each detail so that website visitors and potential clients get the most out of your content and your law firm its optimal revenue-generating potential.