5 Powerful Tools Cobalt Uses To Boost Your Social Media Efficiency and Productivity

March 22nd, 2023

A hand holding a phone displaying a social media video from a bakery with multiple cupcakes on a table.

When you come to Cobalt Digital Marketing, we don’t muddle around and guess how to improve your social media. We have the tools and know-how to successfully improve your social media efficiency and forge the social media marketing your small business needs to succeed.

Once we have your accessible website developed, we can start building your digital footprint with the social profiles needed to support your online presence. 

No matter your goal, our superpowered tools will prove to be a boon for your marketing. 

The Power of Automation and Duplication: Loomly

Loomly has some amazing features that make it a favorite when we want to increase your social media efficiency. The best service it provides (in our humble opinion) is how it helps us schedule and duplicate your posts quickly and easily. 

Once your social media content is beautifully created and ready to go, we can schedule it ahead of time so you’ll know exactly what’s going out and when! Whether it’s a holiday-related post or the start of a special sale, we’ll work with you to make sure your messaging is on target and always on time. 

Amazingly, Loomly also offers the power of duplication, meaning your branding will match perfectly across all your social profiles with just a few clicks. Need to post about your event on Facebook, Twitter, and Instagram? No worries, Cobalt and Loomly have you covered. This form of automation will create the modern customer interactions that your audience expects. 

The Power of Creation: Canva

Images are at the heart of social media marketing for small businesses. Audiences love the perfect images that stop their scrolling. 

Just think about the last time you were doom scrolling and you came across an image that just captured your attention. Those few seconds that you read the messaging or noted the company who made the post is what it’s all about. 

Canvas is a powerful tool that allows our team of social catalysts to create remarkable graphics that will have your audience saying, “Wow!” Plus, the service allows for digital graphic creation for every platform, meaning size and image resolution will be perfect for every post. 

We keep branding on point and provide cohesion to your social presence all with Canva. 

The Power of AI: ChatGPT

AI-generated content is the future of marketing, so we’re using it in the present to give our clients a Cobalt lead on their competitors. 

AI can aid in creating not only relevant but intelligent and meaningful content that improves customer engagement. Our team knows how to adequately use ChatGPT for content ideation and obtaining quality information in just the blink of an eye. 

Of course, ChatGPT is just a tool and we recognize that our clients’ content is only as good as the users who wield it. That’s why we’re never dependent on AI for content but rather use it for efficiency and customer satisfaction.  

The Power of Strategy: Hubspot

Hubspot makes it a breeze to keep track of conversations with your audience across multiple platforms, allowing us to target specific audiences and analyze critical data points in real time. 

One of the greatest tools Hubspot offers is that it can help highlight where AI-generated content can work and where it needs that human touch for maximum impact. All of these great features are centralized in one spot, so it’s easy to boost your social media presence!

The Power of Integration: HighLevel

HighLevel allows us to manage all your social media accounts with just one login. We can draft content, get it approved, post it, and handle your social media presence in as simple as “1,2,3.”

What does this mean for you? Well, this allows us more time to focus on critical components of your marketing strategy! Whether it’s really nailing down the strategy, coming up with too-hot-to-handle copy for a post, or digging deep into the data to make sure we’re hitting our targets, HighLevel is one of the many tools that provide the biggest bang for your buck and our time. 

Amazingly, this service also allows us to post at scale with smart AI suggestions so we never miss out on a chance to improve your social media marketing.

The Power To Improve Your Social Media Presence: Cobalt Digital Marketing

While these tools make it easier to handle digital marketing, nothing beats hard work and dedication. Let our team of social media experts handle your social marketing so you can focus on your superpower: running your business. 

Contact us today to see how we can help your business thrive.

Power Up in 2023 With Cobalt Digital Marketing