Humans vs. Robots: Why Human-Created Content is Better Than AI

February 1st, 2023

Woman sitting at a table while typing on her laptop.

As technology advances, robots are replacing humans in many different jobs, including content creation. The time and cost it takes for a human to create content can be cut in half with the use of Artificial Intelligence (AI), but the quality of work may end up suffering.

Keep reading to find out why human-created content is better than AI and how our writers at Cobalt Digital Marketing can create meaningful and effective content for your business!

The Strengths of Human-Created Content

Unfortunately, human-created content is becoming less popular because AI content can seem more efficient and valuable. What many businesses don’t see is the work that the human behind the screen puts in. Countless hours of research, thought, and skill goes into each human-created content piece. Quality that simply can’t be matched by a robot is just one of the strengths of human-created content, but there are many more:

  • Personal connections with the readers
  • The tone of voice and personality for specific audiences
  • Human insight and understanding
  • Trustworthiness for readers

The Strengths of AI Content

Developers have made great strides in AI content, making it a valuable tool for content creation. While some businesses understand the work put into human-created content, the time and money they save with AI content are deemed worthy of the change. In addition, the following strengths make AI content appealing to many:

  • It’s more cost-effective
  • Can research and analyze reader preferences
  • Generates unique content

The Drawbacks of AI Content

Although many companies may see AI content as a way to increase productivity and lower costs, this method doesn’t come without its downfalls. No content creation method is perfect, but there are certain drawbacks to AI content that might have you reconsidering your content creation method:

  • Lacks humor and creativity
  • Lacks understanding and empathy
  • Requires existing data sources to create content

When Should You Use Each Type of Content?

AI content can be quite effective when used in conjunction with human writers. If you’re looking to target a specific audience, AI content can generate a script for that audience, and human writers can come in and add personality and creativity to the piece. However, if you had to choose one over the other, human-created content can provide your readers with personality, empathy, creativity, and trustworthiness. It may take a little bit more time than a machine, but the content created by a human far outweighs what you would get from Artificial Intelligence.

Reap the Benefits of Human-Created Content With Cobalt Digital Marketing!

As AI content grows in popularity, businesses may be feeling the push to switch from human-created content to Artificial Intelligence. At Cobalt Digital Marketing, our team of content writers works hard to research topics and create quality content for your readers!

Contact our team at Cobalt Digital Marketing today to get the best content possible for your company’s website!

Reach out to Cobalt Digital Marketing today to give your marketing content the care and creativity it deserves!

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