The Power of Local SEO: Taking Your Business to New Galaxies

April 17th, 2023

A vertical open sign outside a small business with a red chair under it.

The power of the internet has brought even the most far-flung destinations in reach. However, there’s still nothing quite like the real-world experience of visiting a business in person.

Of course, having a brick-and-mortar location doesn’t mean you should ignore the power of the virtual world or benefits of digital marketing. If you’re looking to improve your local sales, the potential of digital marketing cannot be overstated, especially as the vast majority of individuals nowadays are charting their course online before considering where to shop or obtain services.

Simply put, if you want to get more business, you can’t ignore the power of search engines to bring customers straight to you. Local SEO is the modern solution to increase your online presence so you can grow your business.

Understanding Local SEO

In a nutshell, local SEO affects how well your business ranks on search engines. While algorithms for each search engine work similarly, you are still likely to be ranked a bit differently by each one.

Additionally, if you’ve allowed them to do so, your location will be noted by the search engine you are using. When you search for a general term, like “restaurants near me,” you’ll receive results featuring local establishments.

A successful SEO strategy is a valuable way to let customers know you’re there and can provide the goods or services they’re looking for. Suffice it to say that if you want to grow your business, you need to enhance your online presence.

You don’t need fancy droids either, in fact, the human touch will help ensure you leave your mark.

SEO and Local SEO Are Light-Years Apart

Search engine optimization lets your business make a name for itself in the digital world. While general SEO can put you on the first page, if a search term pulls up local results, you may find your business sliding down in the rankings.

On the other hand, local SEO focuses on the people looking for your services right in your own solar system. If a customer a few blocks away searches for goods or services related to your business, the closest options will be highlighted.

Your business’s success can hinge on whether those customers see you pop up.

The Benefits Needed To Grow Your Business

Local SEO brings customers straight to you. Rather than relying on someone happening to pass by, you can stake your presence online to funnel customers into your orbit.

Alongside local SEO, there are a number of steps you can take to improve your local sales and drive more visitors to your sector of the galaxy. Just like making your website accessible to everyone, tailoring your website to locals will help grow your online presence.

If you’re new to the digital world, you don’t even necessarily need a website. While you’ll definitely want to build a site as soon as possible, a Google Business Page (GBP) will let the search engine know you’re there. A GBP can also show what hours you are open and will also give customers a chance to leave reviews that will help to increase your online presence.

Feeling Lost? Let the Starship Cobalt Digital Marketing Take Your Business to a New World

You don’t need to struggle to get yourself ranked. Let your local digital marketing experts at Cobalt Digital Marketing handle the hard part.

We know how to help your business stand apart and shine bright as the stars. Contact us today to see what we can do for you!

Get Started With Local SEO