From McAllen SEO Experts: How Search Engine Optimization Works

March 8th, 2024

A woman looking at photos in a search engine on a laptop

If you’ve ever looked into digital marketing for your business, chances are you’ve come across the term search engine optimization. You’ve probably read that SEO can help your business succeed online, but what does that actually look like?

SEO is the process through which marketers improve the performance of websites in search engines. To achieve the best results, marketers like us need to follow a series of careful steps toward ranking improvements.

Keep reading to learn how our team uses search engine optimization in Texas to help your business succeed.

Step 1: Background Data

The first step in SEO is getting a clear picture of where you’re at and where you want to go. That means gathering comprehensive background data on your current online performance, competition, and industry keywords and audience. We do extensive preliminary data gathering to ensure that our SEO tactics are effective for your business. A great SEO plan starts with a solid foundation of data.

Step 2: Putting It in Practice

Once we have a clear picture of your business’s online presence and potential, we can use that information to craft content that will help your site start showing up more in online searches. Our content is carefully formulated to accomplish three related main goals: to be useful to the reader, to fully answer the relevant search query, and to utilize productive keywords throughout to make your site show up higher in search results.

Step 3: Monitoring Performance

Creating content that ranks isn’t a once-and-done kind of deal. Instead, reaching your online potential will require an ongoing campaign of content that continuously adapts to challenges and prioritizes what’s working. In order to achieve that goal, we conduct ongoing SEO data analysis to monitor the performance of our work. That way, we can ensure we’re getting you actionable results.

Step 4: Using the Data

Using the data gathered on the performance of initial campaigns, we can craft content that ranks higher and more often. We can also use this information to better target ideal audiences for your business. Again, we do this by writing content pieces that meet your audience’s needs and make search engine algorithms happy. Our content team has extensive experience shaping content that produces consistent results for our clients, and we can do the same for you.

Step 5: Increase Sales for Your Business With Search Engine Optimization in Texas

Search engine optimization is one of the key pillars of digital marketing in today’s landscape, and your business needs SEO to reach its full potential online. With help from our Texas SEO team, your business can start showing up more often when people search for related terms, including searches with transactional intent.

Without SEO, you’re leaving an opportunity on the table. Reach out to us today to learn about how search engine optimization in Texas can help your business gain customers, customer loyalty, and sales.

Ready to maximize your online potential? Reach out to the Texas search engine optimization team at Cobalt Digital Marketing to get started!

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