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Open Mon - Fri 8:00 a.m.-6:00 p.m
Call Now! 866-224-5705

Cobalt Digital Blog

There really isn’t any other way around it. Your customers are online and your business growth is tied to how well you can capitalize on your digital presence. Digital marketing is here to stay. From small mom and pops to large corporations, businesses of all sizes are competing for digital market share. And while, of course, adopting a digital marketing strategy can help to maximize...
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Facebook has (un)done it again. They’ve changed their algorithm for the…better. That’s at least according to CEO Mark Zuckerberg. Speaking about FacebookZero, which brings a significant change to Facebook’s News Feed, Zuckerberg stated, “We want to make sure that our products are not just fun, but good for people.” This big-hearted approach will reprioritize the News Feed to emphasize posts, videos, and photos from friends...
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Facebook just dropped another (potential) game changer – Facebook Local. While technically Facebook Local is a revamped version of previously released app – Facebook Events – the new model looks to overthrow mobile apps Yelp and FourSquare to become the premier standalone events app. Rather than focusing only on “events”, you’ll now have the option to discover new bars, restaurants, and nearby attractions drawn from...
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  The holiday rush is here. The streets (and digital avenues) are full of holiday shoppers searching for that perfect gift. Holiday e-commerce sales are set to see a 10-percent year-over-year growth rate with retailers and e-commerce businesses experiencing the single biggest days of sales on the 22nd and 23rd of December. This means there’s still a bit of hope left for you to make...
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Social media is a monster. And just like any monster, there are plenty of myths surrounding it. Some of these ideas come to us from the past when social media was still in its infancy, and others have emerged as urban legends, scary little stories businesses tell themselves when they can’t explain what they are seeing. Social media is evolving at a dizzying pace. We...
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There’s no way around it. Your customers are on social media and social media is here to stay. In early 2017, Pew Research Center found that nearly seven-in-ten Americans use some social media platform. In context, a mere 5% of American adults were using them back in 2005. Currently, the 18-49 year old demographic makes up the largest user population, though usage by older adults...
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Welcome To Our Blog

Find out what’s going on in the world of digital marketing and tech.

There’s a simple reason Cobalt Digital stays on top of cutting edge digital marketing trends and technology – for you. By studying and learning as much as we can, we’re better able to support your vision.

We invite you to explore the world of digital marketing with us in our blogs section. We’ll ruminate, scrutinize, speculate, celebrate, and muse on everything digital marketing. Welcome to our journey.

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