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Cobalt Digital Blog

Is your passion to run a successful business? Does the marketing process confuse and overwhelm you? Would you rather automate that whole process so you can focus on what truly matters within your business while increasing that revenue stream? Good news, you can! Gone are the days of expensive traditional marketing costs that might help you break even on your return of investment. Now, through...
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March 19th, 2021 was the day the earth stood still–at least for hundreds of millions of Facebook users. The social media titan experienced some technical issues that caused users to have trouble accessing Facebook services. The same went for Facebook-owned Instagram and WhatsApp. While the outage was short-lived, it wasn’t the last time in recent months that the social media sites experienced issues across the...
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It’s an unfortunate truth: not all businesses work under the same set of ethics. While there are plenty of legitimate service providers who go above and beyond to meet their clients’ needs, there are other digital marketing agencies who may do the very least they possibly can for your money. In some instances, they may simply take your money and run. As a business owner,...
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Several weeks after its onset, the COVID-19 Pandemic caused massive dislocation among small businesses. In fact, according to a study by the Proceedings of the National Academy of the Sciences of the United States of America (PNAS), 43% of businesses in the study’s sample (5,800) had temporarily closed largely due to COVID-19. Respondents in the 2020 study that had temporarily closed pointed to reductions in...
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2020 was a year marked by change and uncertainty amid a global pandemic. And if you’re like so many countless Americans, you likely spent more time at home than ever before. Thankfully, throughout 2020, technology gave us access to all the happenings going on around us, even if at times it felt like we were alone.  When seen through the lens of Google Trends, 2020...
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Handle Google Core Updates
Google is the go-to search engine, earning over 90 percent of the search engine market share worldwide. Because of its dominance, it is essential that every webmaster and digital marketer understand exactly how updates to Google’s core algorithm can greatly affect their websites’ rankings in the search results. Google has provided some official guidance to help you improve your rankings and your McAllen digital marketing...
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Welcome To Our Blog

Find out what’s going on in the world of digital marketing and tech.

There’s a simple reason Cobalt Digital stays on top of cutting edge digital marketing trends and technology – for you. By studying and learning as much as we can, we’re better able to support your vision.

We invite you to explore the world of digital marketing with us in our blogs section. We’ll ruminate, scrutinize, speculate, celebrate, and muse on everything digital marketing. Welcome to our journey.

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