Marketing Trends You Need to Know for 2023: Creating Content for Modern Customers

December 15th, 2022

Close-up of a person's hand typing on a laptop. The marketing world is constantly changing, and the new year makes it a great time to consider some updates to your marketing strategies! After all, it’s important to adapt to grab the focus of current and potential customers.

Sometimes change is hard, especially if your current strategies seem to be working. But keeping up with trends will help you always be one step ahead of your competitors! Shifting your old marketing tactics to customer-focused marketing could grow and push your business to new heights. Learn how creating content with customers in mind can be the next step to marketing success!  

7 Modern Content Trends for the New Year!

The content you choose to represent your brand can empower your business. It could draw in potential clients, answer questions, build your reputation, and create relationships. There are seven marketing trends we’re anticipating in the coming year:

1. Visual Marketing 

Visuals are the best way to quickly grab your customers’ attention. All it takes is a couple of seconds of scrolling through videos, gifs, or images for clients to process the information and get hooked! 

2. Interactive Content 

If your content isn’t keeping customers engaged, they’ll often go elsewhere. But with a few interactive moves, like surveys, polls, quizzes, and calculators, you can keep your client’s focus on your brand.  

3. Conversational Marketing 

Clients love to feel connected to the products or services they use. And if it comes down to two identical products or services, they will choose the one they feel connected to the most. Your content needs to be conversational to draw clients in on a personable level.   

4. Story-Driven Content

This modern marketing trend brings your business’s story to light. What problems do your clients have, how can your brand help, and what experiences do you bring to the table?  

5. Influencer Marketing

Social media is a great tool for showcasing your business! Let influencers use your product for free or at discounted prices to get the word out about your business’s greatness. Or, if you’re a social media guru, you can become your own influencer!

6. Virtual-Reality Marketing 

Another exciting marketing strategy becoming a modern trend is virtual reality. It’s all about staying engaged with the content rather than reading long text, and virtual reality allows users to fully immerse themselves in your work.

7. Search Engine Optimization 

Last but not least, Search Engine Optimization (SEO) has become an important tool that will continue in 2023. It helps your content stay at the top when clients search for services or products on the internet. And voice SEO is also trending with the help of voice assistants like Siri or Alexa.  

Why Does It Matter Which Digital Marketing Trend I Use?

Choosing the right modern marketing formula for your content is very important for the growth of your business. You don’t have to stick to only one of the content strategies listed above, but knowing your target audience will help you choose the right strategy.

Are your customers social media users? Are they stay-at-home moms who use Alexa? Or do you need a storytelling approach for health-concerned clients?

It may be overwhelming trying to figure out which strategy you need, but a digital marketing company can help! 

Cobalt Digital Marketing: Creating Modern Content for You!

Keeping up with the ever-changing trends of the digital marketing world can feel like too much, especially while you’re trying to run a business! If you’re not on top of it all, it may seem like your efforts are useless. But Cobalt Digital Marketing can help you reach your marketing goals. With our team by your side, we’ll create content that fits into the new year’s trends!

Kick your outdated content to the curb! Trust our catalysts to bring you new and exciting content that can make a difference in growing your business’s name!  

Does your digital marketing content need a fresh and trendy look? Reach out to Cobalt Digital Marketing!

Find Your Marketing Team Today!