SEO Guides

Google is the go-to search engine, earning over 90 percent of the search engine market share worldwide. Because of its dominance, it is essential that every webmaster and digital marketer understand exactly how updates to Google’s core algorithm can greatly affect their websites’ rankings in the search results. Google has provided some official guidance to […]

Negative reviews: If you’ve been in business long enough, chances are you probably have one. No big deal or is it? While the impact of one or two negative reviews can be minute, a handful of negative reviews can hurt your site and your Google ranking. In a nutshell, your negative reviews have the potential […]

Many of life’s lessons are layered in silver linings. For many of us, these uncertain times have taught us that we just need to refocus our vision. The current COVID-19 pandemic has forced many customers to shop online--whether it’s for retail therapy or obtaining much-needed essentials--using their purchasing power as a means to adjust to […]

For the longest time, there has been an ongoing debate among fellow SEO experts and webmasters about the importance of adding relevant content links from established websites to your own page, and whether or not it has any positive effects on your SEO ranking within Google’s algorithm.  Linking content out to other websites is extremely […]

In the fast-changing world of digital marketing, companies notice quickly (and nervously) when their website pages get “demoted” in Google search rankings. This nervousness is understandable because a high Google ranking is crucial to attracting visitors, subscribers, and ultimately, customers. The stats don’t lie when it comes to digital marketing: The vast majority (87%) of […]

Image Source : Google The Google Marketing Live conference was held earlier this May and some great news came out of the event for all those advertising and digital marketing fanatics out there. Google Ads is set to make massive updates to their algorithm that will lead to some meaningful changes in how digital marketing […]

You can do everything perfectly. Your on-page search engine optimization can be on point; your website can load quickly and offer an excellent design; your content can be helpful and engaging. But in the end, that may still not be enough. Even if your website scores high on most of the 200 factors that affect […]

From the sheer amount of social, pop, and political events that occurred this year, a lot of new search terms have likely been entered into Google’s search bar. Everything from “Stan ‘The Man’ Lee” to “how to vote” has given digital marketers tons of insight into how everyday users search for what they want, need, […]

Not long ago, we analyzed some changes that occurred to Google My Business. Now the search engine giant is once again causing waves by adding - and improving on - new features to the platform. Of course, part of what makes our Cobalt Formulaᵀᴹ so effective is how extensively our Cobalt Digital Marketing catalysts comb […]

Want to know what spooks a digital marketer more than low conversion rates? When their Google rankings tank and they don’t know why. It can happen to business owners and digital marketers alike if they aren’t keeping up with all the changes that occur over the course of a few months or even a few […]

  Google is so much more than a search engine. In many ways, it’s more than the sum total of all its parts. It’s more than an algorithm. More than the 60,000 employees working in 50 different countries around the globe. Google is a unifier. Dare we say, the unifier. Google has brought together billions […]

Two years ago, Google revolutionized the data visualization game when their free platform, Google Data Studio, went into beta. Now, after quite a few tweaks and adjustments, the platform is now “generally available.” And with it comes plenty of ways that digital marketers, much like our catalysts at Cobalt Digital Marketing, can take advantage of […]