Marketing Education

From the sheer amount of social, pop, and political events that occurred this year, a lot of new search terms have likely been entered into Google’s search bar. Everything from “Stan ‘The Man’ Lee” to “how to vote” has given digital marketers tons of insight into how everyday users search for what they want, need, […]

Not long ago, we analyzed some changes that occurred to Google My Business. Now the search engine giant is once again causing waves by adding - and improving on - new features to the platform. Of course, part of what makes our Cobalt Formulaᵀᴹ so effective is how extensively our Cobalt Digital Marketing catalysts comb […]

Want to know what spooks a digital marketer more than low conversion rates? When their Google rankings tank and they don’t know why. It can happen to business owners and digital marketers alike if they aren’t keeping up with all the changes that occur over the course of a few months or even a few […]

Facebook’s F8 conference took place last week in Silicon Valley and the tech world is once again set on its ears. From direct brain-computer interface for typing to augmented reality, special effects picture sharing and more, the F8 of the tech world appears to be glorious (and will undoubtedly have profound effects on marketing). Facebook […]

Whether you consider yourself a frequent user or not, there’s no denying that Snapchat has become extremely popular. What started with simple time-limited photos, and silly ways to make your work day go by quicker has now transformed into so much more. From the puppy dog filter we’re all so fond of, to their endless […]