Marketing Education

There really isn’t any other way around it. Your customers are online and your business growth is tied to how well you can capitalize on your digital presence. Digital marketing is here to stay. From small mom and pops to large corporations, businesses of all sizes are competing for digital market share. And while, of […]

We’re looking at you politicians. You’ve probably heard some horrendous online stories. Viral celebs spouting nonsense and becoming YouTube famous. Crazed individuals having very public meltdowns on live streaming. How about the Facebook weekend escapade that’s a little too personal. Photos of outlandish behavior after a few margaritas too many. Yup...that’s a pink slip on […]

Image Source : Google The Google Marketing Live conference was held earlier this May and some great news came out of the event for all those advertising and digital marketing fanatics out there. Google Ads is set to make massive updates to their algorithm that will lead to some meaningful changes in how digital marketing […]

You can do everything perfectly. Your on-page search engine optimization can be on point; your website can load quickly and offer an excellent design; your content can be helpful and engaging. But in the end, that may still not be enough. Even if your website scores high on most of the 200 factors that affect […]

Not long ago, we analyzed some changes that occurred to Google My Business. Now the search engine giant is once again causing waves by adding - and improving on - new features to the platform. Of course, part of what makes our Cobalt Formulaᵀᴹ so effective is how extensively our Cobalt Digital Marketing catalysts comb […]