Marketing Education

There are 5 areas of digital marketing that our Cobalt Digital Marketing catalysts focus on in order to attract quality traffic to our clients’ e-commerce websites. This is information you can quite literally take to the bank. Check it out.   1. Paid Traffic “You’ve got to spend money in order to make money.” We’ve […]

Google is an invaluable research tool like no other. Particularly when it comes to researching businesses. Anything from fine dining establishments to entertainment to even the most obscure events - like a local rattlesnake round-up (if that’s your thing). Regardless of their preferences, research-obsessed customers have the ability to scout your business in the comfort […]

There really isn’t any other way around it. Your customers are online and your business growth is tied to how well you can capitalize on your digital presence. Digital marketing is here to stay. From small mom and pops to large corporations, businesses of all sizes are competing for digital market share. And while, of […]

Image Source : Google The Google Marketing Live conference was held earlier this May and some great news came out of the event for all those advertising and digital marketing fanatics out there. Google Ads is set to make massive updates to their algorithm that will lead to some meaningful changes in how digital marketing […]

You can do everything perfectly. Your on-page search engine optimization can be on point; your website can load quickly and offer an excellent design; your content can be helpful and engaging. But in the end, that may still not be enough. Even if your website scores high on most of the 200 factors that affect […]

Not long ago, we analyzed some changes that occurred to Google My Business. Now the search engine giant is once again causing waves by adding - and improving on - new features to the platform. Of course, part of what makes our Cobalt Formulaᵀᴹ so effective is how extensively our Cobalt Digital Marketing catalysts comb […]