Marketing Education

While we have a great inkling as to what elements Google looks for when ranking your website, you should be knowledgeable about what factors don’t count towards your ranking. Knowing what factors won’t impact your Google search ranking is important. It can help you concentrate on the areas of your website that you need to […]

There are 5 areas of digital marketing that our Cobalt Digital Marketing catalysts focus on in order to attract quality traffic to our clients’ e-commerce websites. This is information you can quite literally take to the bank. Check it out.   1. Paid Traffic “You’ve got to spend money in order to make money.” We’ve […]

Google is an invaluable research tool like no other. Particularly when it comes to researching businesses. Anything from fine dining establishments to entertainment to even the most obscure events - like a local rattlesnake round-up (if that’s your thing). Regardless of their preferences, research-obsessed customers have the ability to scout your business in the comfort […]

Many of life’s lessons are layered in silver linings. For many of us, these uncertain times have taught us that we just need to refocus our vision. The current COVID-19 pandemic has forced many customers to shop online--whether it’s for retail therapy or obtaining much-needed essentials--using their purchasing power as a means to adjust to […]

For the longest time, there has been an ongoing debate among fellow SEO experts and webmasters about the importance of adding relevant content links from established websites to your own page, and whether or not it has any positive effects on your SEO ranking within Google’s algorithm.  Linking content out to other websites is extremely […]

In the fast-changing world of digital marketing, companies notice quickly (and nervously) when their website pages get “demoted” in Google search rankings. This nervousness is understandable because a high Google ranking is crucial to attracting visitors, subscribers, and ultimately, customers. The stats don’t lie when it comes to digital marketing: The vast majority (87%) of […]