Marketing Education

The Cobalt Digital Marketing formula for political campaigns centers around collaboration with the candidate. The creative process begins with a meeting between our team and the candidate, during which we will discuss the story, purpose, and specific messaging for the campaign.  Political Marketing for the Modern Age Traditional marketing is getting less effective and more […]

It’s an unfortunate truth: not all businesses work under the same set of ethics. While there are plenty of legitimate service providers who go above and beyond to meet their clients’ needs, there are other digital marketing agencies who may do the very least they possibly can for your money. In some instances, they may […]

Negative reviews: If you’ve been in business long enough, chances are you probably have one. No big deal or is it? While the impact of one or two negative reviews can be minute, a handful of negative reviews can hurt your site and your Google ranking. In a nutshell, your negative reviews have the potential […]

Many customers read Google reviews before deciding whether they want to buy your products or use your services. Good or bad, reviews affect your business, and if you have no Google reviews, customers can also take that as a bad sign. Thankfully, you can take advantage of a convenient and cost-effective method for advertising your […]

At Cobalt Digital Marketing, we are deeply committed to facilitating ongoing professional development for our team of Catalysts to ensure our clients receive the best services possible. To keep our services up to date with current standards and the latest technologies, we maintain multiple industry certifications, attend innovative webinars, and conduct platform-specific training sessions. Today, […]

Google is the go-to search engine, earning over 90 percent of the search engine market share worldwide. Because of its dominance, it is essential that every webmaster and digital marketer understand exactly how updates to Google’s core algorithm can greatly affect their websites’ rankings in the search results. Google has provided some official guidance to […]

Whether you consider yourself a frequent user or not, there’s no denying that Snapchat has become extremely popular. What started with simple time-limited photos, and silly ways to make your work day go by quicker has now transformed into so much more. From the puppy dog filter we’re all so fond of, to their endless […]

In this day and age, it’s no secret that ‘trends’ are no longer born on the streets. With powerhouses such as social media and popular television shows, the key to piquing the interest of the viewing public lies in something as simple as a meme, the brief mention of a brand or a newly coined […]