Marketing Education

News surrounding Google’s replacing of title tags in SERPS with other relevant content from a webpage - including H1s - started making the rounds mid-August. While it’s been known that Google makes small tweaks to titles in results pages, this overriding of title tags with different copy from a website can spell trouble for site […]

2020 was a year marked by change and uncertainty amid a global pandemic. And if you’re like so many countless Americans, you likely spent more time at home than ever before. Thankfully, throughout 2020, technology gave us access to all the happenings going on around us, even if at times it felt like we were […]

Google is the go-to search engine, earning over 90 percent of the search engine market share worldwide. Because of its dominance, it is essential that every webmaster and digital marketer understand exactly how updates to Google’s core algorithm can greatly affect their websites’ rankings in the search results. Google has provided some official guidance to […]

Facebook giveth and Facebook taketh away. Facebook is attempting to steer their Timeline feature back to focus on family and friends; the cornerstone of what first made Facebook so popular. That means that companies that have been advertising on the platform for years may now start feeling the heat - and we don’t mean in […]

Twitter recently announced that it will be making changes to certain features in an effort to improve user experience. The company listened to user feedback, particularly about Explore, Search, Notifications, and Moments. Changes can be expected to roll out within the next few weeks to months. We here at Cobalt Digital Marketing have reviewed the […]

A lot has been happening with LinkedIn recently. Even good things can benefit from a little work and attention, and when it comes to the recent tests that LinkedIn has been running, the results might end up being amazing... Or it could be a downright disaster. So...what’s happening on LinkedIn? Back in the old days— […]

Let’s start with the truth. Digital marketing - just like the world of law - is constantly evolving. Once you think you’ve got a solid handle on things, social media trends shift, Google’s algorithm changes, a new technology emerges...there’s a million things that can happen seemingly overnight. This means you have to stay ahead of […]