Marketing Education

Here at Cobalt, we believe in the motto, “Data is everything,” and data serves as the foundation for all that we do. But what does this approach mean for your business? Keep reading to learn how the McAllen digital marketing team at Cobalt Digital Marketing uses data to boost your business. Performance Reporting One of […]

In the internet era, branding is everything, and everything is a brand. As a business owner, you need to be able to harness the power of branding to draw in customers and encourage customer loyalty. Good branding can mean the difference between a successful campaign and a failure. Keep reading to learn more about why […]

Hut, hut, hike! Your business is launched and digital marketing strategies are your next play. But now you may be debating if you can do the work yourself or if there are benefits of outsourcing your marketing efforts. You’re an expert in your business, we’re experts in marketing. With help from a McAllen digital marketing […]

If you’re new to the world of search engine optimization, you’ve probably seen one term used a lot: keywords. Understanding keywords is essential to understanding and utilizing SEO, but you may be wondering, “What exactly is a keyword, and how can I use one to boost my business?” Keep reading to learn what you need […]

The power of the internet has brought even the most far-flung destinations in reach. However, there’s still nothing quite like the real-world experience of visiting a business in person. Of course, having a brick-and-mortar location doesn’t mean you should ignore the power of the virtual world or benefits of digital marketing. If you’re looking to […]

Search engine optimization (SEO) is one of those digital marketing subjects that many have heard of but don’t fully understand (if even a little). While all you may want to do is improve the effectiveness of your digital marketing, successfully using SEO without the right info can feel like seeking out a hidden treasure with […]

Website users with disabilities make up 20% of the world’s population, but many websites aren’t accessible to them. Because of this, the United States Department of Justice created specific guidelines that public organizations must follow to make their sites accessible to disabled users. Having a website that is ADA-compliant can significantly benefit your users and […]

Are you setting sails in search of greener lands? If you’re moving your website to a new host, it can feel like exploring a whole new world, and that isn’t always a good thing. While change is sometimes necessary, failing to prepare for a website migration can lead to plenty of complications that can have […]

Mobile devices are dominating the digital world. Last year, for the first time, mobile searches outnumbered desktop searches. It is important to take that into consideration when creating your digital marketing strategy. It is no longer optional, your website must perform optimally for mobile devices. There are many handy tools online to let you know […]

So you want to expand your business’ visibility? Well, it can be a little difficult if you don’t know where to begin. Luckily, you have us, your friendly neighborhood digital marketing team. We’re ready to show you the ropes on how to succeed where others failed because they don’t get the guidance they needed. One […]

Social media is a monster. And just like any monster, there are plenty of myths surrounding it. Some of these ideas come to us from the past when social media was still in its infancy, and others have emerged as urban legends, scary little stories businesses tell themselves when they can’t explain what they are […]

There’s no way around it. Your customers are on social media and social media is here to stay. In early 2017, Pew Research Center found that nearly seven-in-ten Americans use some social media platform. In context, a mere 5% of American adults were using them back in 2005. Currently, the 18-49 year old demographic makes […]