Marketing Education

Negative reviews: If you’ve been in business long enough, chances are you probably have one. No big deal or is it? While the impact of one or two negative reviews can be minute, a handful of negative reviews can hurt your site and your Google ranking. In a nutshell, your negative reviews have the potential […]

Many of life’s lessons are layered in silver linings. For many of us, these uncertain times have taught us that we just need to refocus our vision. The current COVID-19 pandemic has forced many customers to shop online--whether it’s for retail therapy or obtaining much-needed essentials--using their purchasing power as a means to adjust to […]

For the longest time, there has been an ongoing debate among fellow SEO experts and webmasters about the importance of adding relevant content links from established websites to your own page, and whether or not it has any positive effects on your SEO ranking within Google’s algorithm.  Linking content out to other websites is extremely […]

A lot of changes have been happening over at the ol’ Facebook HQ because of recent scandals and regulations. One of those developments recently announced is that Facebook will be ending a feature called Partner Categories in order to effectively remove third-party targeting data. All this is being done in an effort to win back […]

So you want to expand your business’ visibility? Well, it can be a little difficult if you don’t know where to begin. Luckily, you have us, your friendly neighborhood digital marketing team. We’re ready to show you the ropes on how to succeed where others failed because they don’t get the guidance they needed. One […]

Facebook has (un)done it again. They’ve changed their algorithm for the...better. That’s at least according to CEO Mark Zuckerberg. Speaking about FacebookZero, which brings a significant change to Facebook’s News Feed, Zuckerberg stated, “We want to make sure that our products are not just fun, but good for people.” This big-hearted approach will reprioritize the […]