Marketing Education

Search engine optimization — you’ve heard of it, but what good can it do for your business? Turns out, a lot! If you own a business in the McAllen area, keep reading to learn more about how McAllen SEO services can help your business thrive and grow. What Is Search Engine Optimization? Search engine optimization […]

No matter what sort of business you own, online advertising for small businesses can be the difference in whether you succeed or fail. Your digital web presence is a key component of business marketing, and you need to be able to take full advantage of the opportunities online. If you’re feeling a bit lost on […]

If you’ve been looking into utilizing the power of search engine optimization for your business, you’ve probably already figured out an unfortunate truth: SEO is often incredibly difficult to navigate. That’s why getting assistance from an SEO expert is really the best way to boost your business using SEO. Keep reading to learn more about […]

The days of getting by with nothing but traditional marketing are gone. In the Internet age, any business hoping to succeed will need an online presence. If you’re a business owner, that might not be news to you. And while you may already know your business needs a website, you might not know how to […]

Not all websites are created equal. If you want your business to succeed in 2023, you need a powerful website to represent you. That’s where we come in. The team at Cobalt Digital Marketing is highly skilled at both web design and content creation, and we’re ready to help your business stand above the rest. […]

While you can easily get your duster, mop, and disinfectant out to spring clean your office, freshening up your online presence takes a little more effort. Our digital marketing spring cleaning crew wants to help you clean up your website! Just like your workspace, it doesn’t take long for things to get piled up, cluttered, […]

We often overlook social media when it comes to business growth, but it can be the cheapest and most effective marketing option! After all, statistics show the average person spent two and a half hours on social media every day in 2022.  Take advantage of that time! Find out more about the 5 biggest social […]

The strategies you use for your Facebook ad bidding can make or break your campaigns. That’s why it’s essential to ensure your strategy is strong and effective, as you could end up losing money, paying too much, or completely failing to have your ads delivered if you aren’t taking the right steps. Today, your digital […]

March 19th, 2021 was the day the earth stood still--at least for hundreds of millions of Facebook users. The social media titan experienced some technical issues that caused users to have trouble accessing Facebook services. The same went for Facebook-owned Instagram and WhatsApp. While the outage was short-lived, it wasn’t the last time in recent […]

  At its heart, pay-per-click advertising in one of the fundamental tools needed to get to the top of Google’s search results. By strategically bidding on the proper keywords, you can see substantial traffic to your website from individuals looking for the specific product or service your PPC ad is promoting. Not sure what the […]

There really isn’t any other way around it. Your customers are online and your business growth is tied to how well you can capitalize on your digital presence. Digital marketing is here to stay. From small mom and pops to large corporations, businesses of all sizes are competing for digital market share. And while, of […]

2017 has been an amazing year thus far at Cobalt Digital and things are only looking up. We’re growing, learning, and transforming what we do, to better meet the needs of our clients. For starters, our brand new website is up and running. It’s a digital beauty if we may say so ourselves. We’re also […]

In the internet era, branding is everything, and everything is a brand. As a business owner, you need to be able to harness the power of branding to draw in customers and encourage customer loyalty. Good branding can mean the difference between a successful campaign and a failure. Keep reading to learn more about why […]

Spring has sprung, and everything is in bloom—and we mean everything! It’s the perfect time of year for your business to grow, but you might need a little help. Think of your business like flowers, and your time and effort like the soil. Sure, those flowers can probably grow okay on their own, but a […]

Staying competitive in today’s modern age of politics means staying up-to-date with the latest marketing and campaigning techniques. With more and more of us relying on streaming services for our daily entertainment, its essential that campaigns can continue to access voters who may have previously watched cable tv. That’s where Cobalt comes in. We utilize […]