Marketing Education

If you’ve ever looked into digital marketing for your business, chances are you’ve come across the term search engine optimization. You’ve probably read that SEO can help your business succeed online, but what does that actually look like? SEO is the process through which marketers improve the performance of websites in search engines. To achieve […]

If you’re new to the world of search engine optimization, you’ve probably seen one term used a lot: keywords. Understanding keywords is essential to understanding and utilizing SEO, but you may be wondering, “What exactly is a keyword, and how can I use one to boost my business?” Keep reading to learn what you need […]

The power of the internet has brought even the most far-flung destinations in reach. However, there’s still nothing quite like the real-world experience of visiting a business in person. Of course, having a brick-and-mortar location doesn’t mean you should ignore the power of the virtual world or benefits of digital marketing. If you’re looking to […]

Website users with disabilities make up 20% of the world’s population, but many websites aren’t accessible to them. Because of this, the United States Department of Justice created specific guidelines that public organizations must follow to make their sites accessible to disabled users. Having a website that is ADA-compliant can significantly benefit your users and […]

Are you setting sails in search of greener lands? If you’re moving your website to a new host, it can feel like exploring a whole new world, and that isn’t always a good thing. While change is sometimes necessary, failing to prepare for a website migration can lead to plenty of complications that can have […]

Mobile devices are dominating the digital world. Last year, for the first time, mobile searches outnumbered desktop searches. It is important to take that into consideration when creating your digital marketing strategy. It is no longer optional, your website must perform optimally for mobile devices. There are many handy tools online to let you know […]

So you want to expand your business’ visibility? Well, it can be a little difficult if you don’t know where to begin. Luckily, you have us, your friendly neighborhood digital marketing team. We’re ready to show you the ropes on how to succeed where others failed because they don’t get the guidance they needed. One […]

Social media is a monster. And just like any monster, there are plenty of myths surrounding it. Some of these ideas come to us from the past when social media was still in its infancy, and others have emerged as urban legends, scary little stories businesses tell themselves when they can’t explain what they are […]

There’s no way around it. Your customers are on social media and social media is here to stay. In early 2017, Pew Research Center found that nearly seven-in-ten Americans use some social media platform. In context, a mere 5% of American adults were using them back in 2005. Currently, the 18-49 year old demographic makes […]

The Cobalt Digital Marketing formula for political campaigns centers around collaboration with the candidate. The creative process begins with a meeting between our team and the candidate, during which we will discuss the story, purpose, and specific messaging for the campaign.  Political Marketing for the Modern Age Traditional marketing is getting less effective and more […]

It’s an unfortunate truth: not all businesses work under the same set of ethics. While there are plenty of legitimate service providers who go above and beyond to meet their clients’ needs, there are other digital marketing agencies who may do the very least they possibly can for your money. In some instances, they may […]

While we have a great inkling as to what elements Google looks for when ranking your website, you should be knowledgeable about what factors don’t count towards your ranking. Knowing what factors won’t impact your Google search ranking is important. It can help you concentrate on the areas of your website that you need to […]