Marketing Education

Search engine optimization (SEO) is one of those digital marketing subjects that many have heard of but don’t fully understand (if even a little). While all you may want to do is improve the effectiveness of your digital marketing, successfully using SEO without the right info can feel like seeking out a hidden treasure with […]

Many customers read Google reviews before deciding whether they want to buy your products or use your services. Good or bad, reviews affect your business, and if you have no Google reviews, customers can also take that as a bad sign. Thankfully, you can take advantage of a convenient and cost-effective method for advertising your […]

At Cobalt Digital Marketing, we are deeply committed to facilitating ongoing professional development for our team of Catalysts to ensure our clients receive the best services possible. To keep our services up to date with current standards and the latest technologies, we maintain multiple industry certifications, attend innovative webinars, and conduct platform-specific training sessions. Today, […]

Facebook’s F8 conference took place last week in Silicon Valley and the tech world is once again set on its ears. From direct brain-computer interface for typing to augmented reality, special effects picture sharing and more, the F8 of the tech world appears to be glorious (and will undoubtedly have profound effects on marketing). Facebook […]

Whether you consider yourself a frequent user or not, there’s no denying that Snapchat has become extremely popular. What started with simple time-limited photos, and silly ways to make your work day go by quicker has now transformed into so much more. From the puppy dog filter we’re all so fond of, to their endless […]

In this day and age, it’s no secret that ‘trends’ are no longer born on the streets. With powerhouses such as social media and popular television shows, the key to piquing the interest of the viewing public lies in something as simple as a meme, the brief mention of a brand or a newly coined […]

There are 5 areas of digital marketing that our Cobalt Digital Marketing catalysts focus on in order to attract quality traffic to our clients’ e-commerce websites. This is information you can quite literally take to the bank. Check it out.   1. Paid Traffic “You’ve got to spend money in order to make money.” We’ve […]

We’re looking at you politicians. You’ve probably heard some horrendous online stories. Viral celebs spouting nonsense and becoming YouTube famous. Crazed individuals having very public meltdowns on live streaming. How about the Facebook weekend escapade that’s a little too personal. Photos of outlandish behavior after a few margaritas too many. Yup...that’s a pink slip on […]