How to Promote My Business Online: Boost Your Google Presence

May 15th, 2024

No matter what sort of business you own, online advertising for small businesses can be the difference in whether you succeed or fail. Your digital web presence is a key component of business marketing, and you need to be able to take full advantage of the opportunities online.

If you’re feeling a bit lost on how to promote your business online, you’ve come to the right place. Keep reading to learn more about improving your web presence from the digital marketing experts here at Cobalt Digital Marketing.

How Can I Promote My Business Online?

When it comes to learning about digital marketing, it’s important to establish what we’re even talking about. After all, if you’re not a digital marketer yourself, you might have no idea what promoting a business online looks like. Generally speaking, there are three avenues for increasing your web presence: social media, search engines, and OTT advertising.

Social Media

Social media is a great place for small businesses to start building their online presence. Nearly everyone is on some version of social media, from Facebook to LinkedIn, and you can take advantage of that pre-built audience. Social media management can gain you new fans and boost customer loyalty.

OTT Advertising

Over-the-top (OTT) advertising is a way to advertise your business directly to your customers through the content that they watch. To put it simply, OTT ads are ads that run on streaming services. OTT advertising can be a great way to boost your web presence.

Search Engines

The gold standard for digital marketing is search engine optimization (SEO). SEO is a tactic for improving your presence on search engines, both in terms of appearing high in searches and getting interested customers the information they need about your business. SEO is built on a range of services, including content generation and website design. There are also advertising opportunities on search engines like Google.

How Can Google Benefit My Business?

If you’re looking for a tried and true method for small business advertising, promoting your business on Google offers a range of essential benefits:

  • Gain New Customers – Search engines are where people turn to make purchasing decisions. If your business puts its best foot forward, you can attract new customers from those searches.
  • Build Your Brand – Your Google presence is a key part of your brand. If your Google presence is lackluster, potential customers will be less likely to convert into sales.
  • Establish Authority – Whether you legally represent injury victims or you sell windows, establishing authority on that topic on Google can help customers feel that they can trust you for services or products.
  • Outdo the Competition – Google is an even playing field for you and your competitors, meaning that if you play your cards right, you can gain sales that would have otherwise gone to a competitor.
  • Boost Foot Traffic – Google gives searchers the information to decide where they need to go and how to get there, increasing the likelihood that someone will visit your location in person.

How Do I Advertise My Business on Google?

Over the years, Google has built up its platform to better enable business owners to connect with their potential customers. Besides ranking in searches for terms related to your business, there are two main ways to promote your business on Google: through pay-per-click (PPC) advertising and a Google My Business profile.

PPC Advertising

PPC ads are advertising on search engines. When you see a result marked “Sponsored” on Google, you can bet it’s part of a PPC campaign. Rather than paying for your ad to be shown to a certain number of people, you pay for a guaranteed number of clicks on that ad. 

Google My Business

Google My Business is a function on Google search results that allows you to create a profile for your business. This profile includes things like your location and hours, as well as posts about your services and business. Google My Business profiles are usually what appear when you search for a specific business location on Google. Without a Google My Business profile, your customers may be unable to verify essential information about your business.

How to Increase Web Presence on Google

So, how can you make the most of your opportunities to advertise your business on Google? There are a few tactics you can use to increase your Google presence:

  • Content Generation – By generating content that is useful and complete, you can rank higher and more often in Google search results. Content generation might include things like blogs or you may want to build up some FAQs.
  • Google My Business – By making sure your Google My Business profile is complete and up to date, you can improve your Google performance. Your profile should include a wide range of useful information about your business.
  • PPC Campaigns – PPC campaigns are a way to show up more on Google. You’ll be guaranteed the clicks, but your site will need to be ready to convert searchers to a sale. 
  • Website Design – Perfecting your website design can help your site rank higher and appear in search results more often. The perfect website is one that is striking and easy to navigate.
  • Localization – By focusing your Google efforts on a specific and limited geographical range, you can improve your results. Google takes searchers’ locations into account when generating search results.

How to Boost Google Ranking

Showing up more on Google is one thing, but how do you make sure that you appear in a place where searchers will actually see you? After all, ranking for a term won’t do you much good if searchers have to dig through pages of results to find you. Improving your ranking is the key to optimizing your potential on Google. You can follow the tactics below to rank higher:

  • Rely on the Experts – The best way to improve your ranking on Google is to turn to the SEO experts for assistance. SEO is incredibly complicated, and relying on an expert can help ensure the best possible results for your business.
  • Create Effective Content – As we always say here at Cobalt, think of Google like a human. If you want to rank higher, you need to make content that is useful and completely answers the search query you’re targeting.
  • Utilize Robust Data – All the content in the world won’t do you any good if it’s not answering questions people are actually asking. You need to utilize a broad range of data to determine what content to make, and what terms to include in that content.

Make the Most of Your Google Web Presence With Cobalt Digital Marketing

There are lots of options when it comes to online advertising for small businesses, but increasing your presence on Google might be the most important in today’s day and age. By improving your web presence, you can gain new customers, make new sales, and expand into new markets.

If you want to promote your business online, don’t settle for less. Turn to marketing experts who can ensure that your business’s reputation remains intact and your brand recognition grows over time.

For the best marketing services in McAllen, team up with Cobalt Digital Marketing. We are committed to providing top-in-class services to our clients, and we can help you make the most of your Google web presence. Get in touch with us today to get started promoting your business online.

If you’re looking for ways to promote your business online, reach out to the McAllen SEO experts at Cobalt Digital Marketing for help.

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